You haven’t heard? We’re going analog and I love it! While I still enjoy having an online presence, I’m so grateful that we’re finding ways to connect offline.
Surprise Mail
Snail mail is essentially a physical letter you mail. The shipping isn’t tracked and it’s become a whole world. Back in 2020, I sent out letters to people to add a little joy during such a difficult time. It was beautiful to see the response. Fast forward to now (six years later), I’ve turned it into a whole subscription.
It’s become very popular, in fact. Many people have started snail mail subscriptions, and I believe it’s because we’re wanting to be offline and in the physical. Also, we’re kind of tired of only receiving bills and junk mail. The world is wanting to go back in time ~ re-write the things that didn’t work (breaking generational trauma) and continue the things that did (an ode to generational wealth).
The brands that start snail mail subscriptions all include different things within their bundles. Some include their art-work or recipes. It’s actually pretty cool. I’ve seen people subscribe to several brands and get a variety of handmade things. Intentional, handmade, local, art ← this is what it’s about.
The Espresso Edit
I wanted to give my snail mail subscription a little name. Who doesn’t love a theme?! Within the envelopes I send out, I include a love note (paying homage to that same concept from 2020- sprinkling joy throughout the world) and a collage kit. The name Espresso Edit is a way to bring in coffee and add a newspaper touch. The love note is designed like a newspaper and it has segments… think of it like a physical newsletter. Instead of signing up for email, you’re signing up for something physical. The segments include the note, journal prompts, a Spotify playlist, bible verse, woman to watch, and cafe section I switch out with recipes and coffee shop visits.
Alongside the physical newsletter is an activity sheet (coloring, scavenger hunt, etc) and collage kit. My hope is for people to receive their snail mail, get cozy, pour up a cup of coffee, read their letter, journal with the prompts, and then craft. It’s a guaranteed self-care ritual that you can partake in every month.
It’s like a small business version of Ipsy. Except it’s not tracked so it’s a surprise every time which makes it that much more exciting to receive. It’s in an envelope making it intimate. It’s bringing back the bliss of opening your mailbox.
